AI is a cracking tool. It helps me work faster, stay organised, and turn my ideas into content without banging my head off the keyboard. But here’s the thing, no matter how much AI assists, my brain, experience, and unique brand of wit are always at the heart of what I create.

I believe in keeping things straight with you, so this is my promise: I’ll always be upfront about when, how, and why AI is used in my business. If I ever shake things up and do something different, you’ll know about it.

How AI Is Used in My Business

Written Content

Emails, Social Media, & Blog Posts → AI Assisted
AI helps me brainstorm, tidy up my drafts, and make sure my writing doesn’t sound like I fired it out at 2 AM (even if I did). But every word is mine, and you’ll always get my real thoughts and personality.

Sales Pages & Website Copy → AI Assisted
AI might help me get the structure in place or tighten up a sentence, but the strategy, messaging, and final words come from me.

Customer & Client Communication → 99% AI Free, Occasionally AI Assisted
If you email me, you’re getting a real response from me. The only time I might get a little AI backup is when I need to craft a particularly delicate response or explain something complicated without it turning into a novel.

Courses, Memberships & Training

Course Outlines & Materials → AI Assisted
AI helps me organise my thoughts and structure things, but I make sure every lesson is practical, useful, and packed with my insights.

Live Workshops & Coaching Calls → AI Free
If I’m on a call, workshop, or live training, it’s 100% me. AI isn’t standing in for my brain (or my accent).

Lead Magnets, PDFs & Guides → Currently AI Free, Future AI Assistance Possible
Everything I’ve created so far is all me, no AI involved. In the future, I might let AI help with formatting and clarity, but the core strategies will always be mine.#

Client Work & Services

Email Automations, Klaviyo Setup & Strategy → Currently AI Free, Future AI Assistance Possible
Every automation, strategy, and email sequence comes straight from my own expertise. I might use AI in the future to turn my emails into templates or speed up writing new ones, but the thought process behind them will always be mine.

Audits & Consulting → AI Free
When you hire me for an audit or strategy session, you’re getting my brainpower, not AI-generated fluff.

Design & Imagery

Marketing Graphics & AI-Generated Images → AI Assisted
I use AI for some images because, honestly, I haven’t had the confidence (or the patience) to do brand photography. Any AI-generated images I use are intentionally silly and obviously fake. If you see something ridiculous, that’s probably me having a bit of fun with AI.

Headshots & Professional Photography → AI Free
If you see a picture of me, it’s me. No AI-enhanced, smoothed-out, plastic-looking nonsense—just my real face.

Audio & Video

Podcast Content & Training Videos → AI Assisted
AI helps with transcripts, editing, and making sense of my rambling, but all the insights and ideas come from me and my co-hosts or guests.

Live Q&As, Coaching & Speaking Engagements → AI Free
If I’m speaking live, it’s me – no AI-generated versions of my voice, no scripts pretending to be me, just the real deal.

How I Define These Labels

AI Free → 100% human-created, from idea to execution.

AI Assisted → AI gives me a hand with structuring, editing, or brainstorming, but the final product is still very much mine.

AI Generated → AI played a big role in creating this (over 50%). I’ll always label AI-generated content so you know.

Transparency & Trust

AI is a tool, not a replacement for expertise. I use it to work smarter, not to remove myself from the process. Everything I put out there is something I stand behind, AI or not. If you ever have questions about how AI fits into my work, just ask (I don’t do secrets).