Most Shopify brands aren't losing money to bad products or bad ads. They're losing it to gaps in their email and SMS — gaps so quiet, most founders never even notice them. Until now.
There's a difference between losing revenue and never capturing it. The second one is invisible — which is exactly why most founders don't fix it. These are the four ways it's happening in your store right now.
A note on the numbers
This calculator uses industry benchmark recovery rates, not a crystal ball. The numbers you'll see are indicators based on what typically happens across Shopify stores — not a guarantee of what will happen in yours. Every brand is different. Think of the result as a realistic starting point, not a promise.

I'm Andrew. I've spent over eight years building email and SMS retention systems for DTC and Shopify brands across the UK, US, Canada, and Australia. But here's the thing that separates me from most consultants: I run my own Shopify store, APG Personalised, and I test every strategy there first. If it doesn't work on my own revenue, I don't recommend it to yours.
Most founders who run this calculator tell me the annual number surprises them. Not because it's wrong — because they'd never added it up before. Go find yours.
Calculate my revenue leak →Free. No credit card. No sales call required to see your results.