SHOPIFY BRANDS: Turn first-time buyers into loyal, repeat customers without relying on ads.
Omnichannel Retention System Setup
A done-for-you growth system that builds stronger customer relationships through personalised communication across multiple channels for dtc e-commerce brands
Your ads are bringing in new customers and orders... but they aren't coming back
You’re spending money daily to get new customers through the door but most of them buy once and disappear.
- Acquisition costs keep rising while repeat revenue stays flat
- You feel like you’re starting from zero every month
- Despite the effort, your margins get tighter instead of stronger
It’s exhausting. And it’s not sustainable.
The good news is you don’t actually need more new customers, you need a system that brings your existing ones back.
Working with Andrew completely transformed my email marketing. He helped me clean up my Klaviyo account, set up automations that actually convert, and rewrite my emails so people reply and buy. For the first time, I feel confident and in control of my marketing instead of overwhelmed by it.
BRANDI REID, SIMPLY SWEET BY B & THREE NAIL FAITH
This is for you if...
1
You feel like you’re pouring money into ads but barely breaking even because customers buy once and disappear.
2
You’ve got a steady trickle of traffic, but your email and SMS systems aren’t converting them into loyal repeat buyers
3
You’re tired of chasing one-off sales and want to build predictable revenue from the customers you already have
You want reliable income without relying on ads...
Because One-Time Buyers Aren’t Enough
sales that keep rolling in
Instead of pouring money into ads that disappear overnight, you’ll have flows that recover carts, re-engage past buyers, and turn first-time shoppers into loyal repeat customers who stick around.
1
system that runs itself
With custom strategies, automations, and integrations built for your store, your account will finally feel simple, streamlined, and stress-free — running smoothly in the background while you focus elsewhere.
2
freedom to focus on growth
With retention handled, you’ll spend less time worrying about sales dips and chasing orders, and more time building new products, growing your audience, and doing the parts of business you actually love.
3
I had someone set up the basics of my Klaviyo account ages ago—just enough to keep the lights on because I had zero clue what actually needed to happen in there. It was… fine. But when I started working with Andrew, everything changed. He cleaned up the chaos, fine-tuned every automation, and showed me what actually moves the needle. For the first time ever, I know my emails are working behind the scenes while I’m busy making bubbles and running my business.
Debbie parsley, sunburst soaps.
Hey, I'm Andrew
When I first started my own product-based business, I thought the answer to growth was simple: run more ads, post more often, and hustle harder.
But the more I pushed, the worse it felt. Ad costs kept climbing, my margins were shrinking, and even when new customers came in, most of them never came back.
I was frustrated, burnt out, and starting to wonder if scaling my business was even possible.
Then came my ah-ha moment: this wasn’t really a sales problem. It was a retention problem.
Once I shifted my focus to email, SMS, and customer experience systems, everything changed. Customers started buying again, sales became more predictable, and I could finally step off the hamster wheel of constant acquisition.
Now I help other Shopify founders do the same through my Omnichannel Retention System Setup. Building a retention engine that quietly runs in the background, keeps customers coming back, and gives you the consistency and freedom you’ve been chasing.
Andrew doesn’t just set things up, he thinks strategically about how every email fits into the bigger picture. He helped me map out automations that nurture customers long after their first purchase, and our results have been incredible. I finally feel like I have an email system that supports real growth instead of quick wins.
Melissa pikul, metals & pieces.
Here's Everything You'll Get...
Custom Email Template
Designed to look beautiful and convert, branded to your store so every send feels professional, consistent, and trustworthy.
Strategically Designed Signup Forms
Pop-ups and embedded forms that don’t just collect emails, they capture phone numbers too, growing both your email and SMS lists effortlessly.
Profile Enrichment Strategy
Smart tactics to turn email subscribers into fully profiled subscribers, so you can reach more customers by email and text.
Automated Email Flows That Sell for You
From welcome sequences that create an instant connection, to abandoned cart reminders that recover lost revenue, to post-purchase flows that turn one-time buyers into repeat customers.
Analytics + Optimisation
Your account won’t just run — it will improve. I’ll monitor performance, make updates to flows, forms, and campaigns, and guide you on what’s working best so you stay in control.
Three phases.
One complete system.
A clear path from scattered sends to a fully built, optimised retention engine — running across every channel.
Foundations & Core Revenue Flows
I lock down deliverability, build your sign-up infrastructure, and launch the four core flows that start generating revenue immediately.
- Emails landing in the inbox
- Sign-up forms across all channels
- Segmentation strategy built
- Four revenue flows live
Retention Flows & Channel Expansion
I build the full lifecycle flow suite and expand beyond email — SMS, WhatsApp, and automated reviews all integrated and working together.
- Full customer lifecycle automated
- SMS & WhatsApp live in key flows
- Cross-sell & replenishment flows
- Reviews generating social proof
Optimisation, Campaigns & Handover
I optimise every flow using real performance data, build your campaign calendar, and hand everything pver so your no longer dependent on constantly buying new customers just to survive.
- Flows optimised from real data
- Campaign strategy & send calendar
- Revenue reporting dashboards
- A business that doesn't reset after every sale
By day 90, you have a retention system that compounds — not a project that needs repeating every quarter.
STOP customers disappearing after checkout
Phase 1: Foundations & Core Revenue Flows
Right now, customers buy and vanish — especially if they come from ads, Amazon, or retail.
In this phase, I build the infrastructure that makes everything else possible. That means locking down your deliverability so emails actually reach the inbox, setting up compliance properly across every market you sell in, and creating the sign-up forms and data collection that turns anonymous visitors into reachable customers.
Then I build the foundational flows that drive the most immediate revenue, this ensures that you strart generating returns as quickly as possible.
Walk Away With:
1.
Deliverability locked down with emails actually reaching inboxes
2.
Sign up forms capturing subscribers across email, SMS and WhatsApp
3.
A segmentation strategy that powers everything that follows
4.
Four core revenue flows live and generating returns
5.
Customers who don't dissapear after buying
Walk Away With:
1.
Automated flows covering the full customer lifecycle
2.
SMS and WhatsApp live and integrated into key flows
3.
Review requests generating social proof automaticallly
4.
Cross-sell and replenishment flows driving repeat revenue
5.
A multi-channel system - not just email
Turn the first purchase into the next purchase
Phase 2: Retention Flows & Channel Expansion
Most brands hope customers come back. I don't leave it to chance.
In this phase, I build the full lifecycle flow suite, the automations that keep your brand in front of customers at exactly the right moment.
This is also where I expand beyond email, I'll set up SMS and/or WhatsApp, integrate them into the flows that benefit from an omnichannel approach, and connect your reviews so everything works together.
By the end of this phase, your brand has a complete retention system across every channel.
Build growth you actually own
Phase 3: Optimisation, Campaigns & Handover
Once the system is live, I focus on improving what works and cutting what doesn't.
In this phase, I review performance data across every flow and channel, optimise messaging and timing based on real data, so that the system keeps getting better over time. I'll build your campaign strategy and calendar so you have a repeatable rhythm for ongoing sends.
By the end of this phase, your business is no longer dependent on constantly buying new customers, you'll have a documented, optimised retention system that drives predictable, compounding revenue.
Walk Away With:
1.
Optimised flows that perform better over time
2.
A campaign strategy and calendar that your team can follow
3.
Reporting dashboards showing exactly what's driving revenue
4.
A business that doesn't reset after every sale
Andrew is my personal tech guru! There's no one I'd rather teach me how to master my email service provider. He's mastered the email game and can teach you all about it, with his tricks and tips.
Raejean roberts, social media snapshotz.
Frequently Asked Questions
do i need specific tools?
This system works best when used with Klaviyo and Shopify, I can help you migrate if you're looking to switch.
how long will this take?
Once we get started, the system takes 3 months to fully implement. This gives time to fully test and tweak the sytem.
can i tailor this to me?
Sure, whether you want to skip SMS or need push notifications for an app, this can be customised to suit your needs.
Who is this best suited for?
DTC brands who already have ads running and sales coming in regularly but need to boost their retention.
But I have this set up already?
If you've got some flows already, or have the full system but aren't seeing results, I'll audit and improve it so it works.
What results can I expect?
Results vary, but the goal is increased repeat purchases, higher lifetime value, and more predictable revenue.
Week by Week
Week 1: Kickoff & Foundation
We’ll start with a kickoff call, a deep-dive audit of your current setup, and a custom template design so everything feels aligned with your brand from the start.
Week 2: Signup Systems
Strategically designed email + SMS opt-ins go live, plus a plan to enrich existing profiles with phone numbers so your list starts growing from day one.
Week 3: Automated Flow Plan
You’ll get a clear, customised blueprint of the automated journeys we’ll build — from welcome to abandoned cart to post-purchase.
Week 4: Flow Build-Out
I’ll begin building your automated flows in Klaviyo, designed to drive more sales on autopilot.
Week 5: Flow Reviews & Approvals
We’ll review, test, and refine your flows together to make sure they fit your products, tone, and goals perfectly.
Week 6: Campaign Planning
We’ll map out your next 30 days of campaigns so you’re sending consistent, revenue-driving emails alongside the automations.
Week 7: Campaign Implementation
Your first round of campaigns gets sent! You’ll see exactly how they look in action and how they integrate with your automated flows.
Week 8: Signup Form Analytics & Updates
We’ll review the data on your forms and make updates to improve conversion rates and list growth.
Week 9: Flow Analytics & Optimisation
Time to fine-tune. I’ll analyse performance, adjust automations, and make improvements based on real customer behaviour.
Week 10: Campaign Analytics
We’ll dig into how your campaigns performed, what drove the most engagement, and how to optimise future sends.
Week 11: Ongoing Campaign Planning
Another 30-day campaign plan, keeping your content fresh, consistent, and aligned with your sales goals.
Week 12: Closing & Next Steps
We’ll wrap up with a final review, handover, and next-steps plan so you feel confident continuing to run and grow your system.
SOME COMMON QUESTIONS WE HEAR OFTEN
Frequently Asked Questions.
Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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CUSTOMER TESTIMONiALS FOR YOUR PRODUCT
Real People + Real Results
SUMMARY OF THEIR RESULT
“A really strong testimonial that confirms the transformation that is waiting.”
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Jane Awesome
Who The Lab Is Not For
Anyone looking for an overnight success or "get rich quick" solution
Business owners who want to be told what to do but aren’t ready to take action
Those who want flashy tactics over foundational, sustainable growth
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Andrew George
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